Search Engine Optimization (SEO) is the process of improving the quality and volume of traffic to a website from search engines via "natural" ( "organic" or "algorithmic") results search. Usually, the earlier a site is presented in search results, or higher, "class", more researchers will visit this site. SEO can also target different types of research, including image search, local search, and industry vertical search engines.
Internet as a marketing strategy, SEO considers how search engines work and what people search. Optimizing a website mainly in publishing content and HTML coding to both increase its relevance for keywords and remove barriers to the activities of indexing by search engines. Sometimes, a site of the structure (the relationship between content) must be changed too. Because of what it is, from a customer's always better integrate search engines when a site is being developed to try to apply retroactively.
The acronym "SEO" can also refer to "SEO", a term adopted by an industry of consultants that carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. SEO SEO May offer as an independent service or as part of a broader marketing. Because SEO effective May require changes to the HTML source code of a site, SEO tactics May be integrated into the website development and design. The term "search engine May be used to describe the design of the website, menus, content management systems and baskets that are easy to optimize.
Another class of techniques, known as a black hat SEO or spamdexing, using methods such as link farms and keyword stuffing that degrade both the relevance of research results and user experience engines search. Look search engines for sites that use these techniques to remove them from their indices.
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